Pokemon Go was an innovative idea and lost opportunity for zoos
It is amazing how zoos around the world are using the new Pokemon Go app to appeal to their customers. Offering discounts and attracting the general public to come to their facility is a strategic marketing move. However, the entire idea of an app that gets people outside in an engaging and social culture is actually a lost opportunity for our entire industry. It was the week of May 11th, or maybe the 18th, of 2015. I just finished the first year of my Professional Science
