SERVICE:
MARKETING
APPROACH
Everything digital. Everything marketing.
UNDERSTANDING YOUR AUDIENCE
Just like your employees share a passion for saving animals, but don't necessary enjoy to same hobbies, many animal enthusiasts may be spending their time online searching other topics-which means you're not all of them.
MARKET RESEARCH
Each sanctuary needs to market differently based on external factors such as geography and subculture. ARRC can perform SWOT (strengths, weaknesses, opportunities, threats) Analyses, PEST (political, economic, social, technological) analyses, online analytic statistics, mass surveys and expert interviews to maximize your specific marketing strategy.
SEARCH ENGINES
If someone watches Elephant in the Living Room, and searches "animal sanctuary near me" into Google, you want to make sure you come up on the first page. We will help with On/Offsite Search Engine Optimization (SEO) and give you the tools to take advantage of the tools Google has to offer.
WHY IS THIS IMPORTANT?
Are you using keywords like "wildlife", "animals" and "big cats"? Do you use hashtags like #catsofinstagram or #tigers. That's fantastic, but you're probably only reaching 10% of you true marketing potential.
Just because we save animals doesn't mean that our supporters don't have other interests in common. Through various market assessment packages, we can increase your reach up to 50%.
THE GOAL
To enhance your digital presence and marketing strategies.
Marketing Foundation
We will always start with the foundation, just as a house needs it's support beams, a marketing service needs an updated market analysis.
After providing this for you, we will be able to best address the goals of your business with the behaviors in the market.
The second part of the foundation is your brand. All marketing services will rely on the brand and mission as a central theme.
